Facebook has approached Indian social music service ‘Saavn’ for social and global music partnership, states a recent reportfrom TechCrunch.
Saavn (South Asian Audio Video Network) is an ad-supported digital music service for Bollywood, Indian and regional South Asian music. The site allows users to create and listen to playlists for free on the web, iOS and Android devices, from its comprehensive collection of 1 million-plus licensed tracks. The service is free, but premium membership options are also available with additional features like offline access to the songs etc.
Saavn is already reaching out to the Facebook users via its Timeline app, which was launched four weeks ago. The music service had roughly 35,000 monthly active users before the launch of a Facebook app. The number shot to 785,000 within four weeks of the launch. Daily new users of the Saavn Facebook application increased 40 times in the same period, and have generated over 750 million Facebook story impressions, according to the reports.
India is one of Facebook’s fastest-growing markets and by partnering with a popular Indian music site, the social networking can reach out to more Indian users, and boost its popularity in the country.
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