Indian music streaming site Gaana.com has launched a new app for Facebook’s Timeline, that allows users to share the music they are listening to with their Facebook friends. Owned by the Times Group, Gaana.com has a rich collection of Hindi, English and regional music.
Clicking on the Gaana.com app on Facebook will take the user to the music site, where they can choose the music they want to listen to. When a user listens to a song, a message is posted on his/her Facebook profile, indicating the song they are listening to and encouraging their friends to join in .
“We have always believed music is discovered via common tastes and peer to peer recommendation. With gaana.com’s integration on Facebook’s Timeline, we expect to see strong traction of our content and an increased user base via Facebook. The app has already got some 0.14 million ‘Likes’ on Facebook,” said CEO Rishi Khiani of Times Internet.
Saavn, another Indian music portal which launched its Facebook Timeline app last month, increased its monthly active users from 35,000 to 785,000 within four weeks of the launch of the application. Saavn was also approached by Facebook recently for a joint collaboration towards global distribution of music.
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