Sharing at some point was restricted to forwarding interesting content to friends and family members via email. With the launch of social networking sites such as Facebook, Twitter, Google+, sharing is just a click away and faster than we could even imagine. Social media and technology has also enhanced the magnitude of sharing – a single tweet can now reach millions of people – including the people you know and those you hardly know. The trend of Social Sharing is here to stay and is expected to increase and improve in the years to come.
After analyzing the social sharing habits of over two thousand active Facebook, Twitter and Google+ users, Beyond has come up with this interesting infographic that lists out the social sharing trends of future: Here are some key predictions from the study:
The rate of shared content will eventually plateau. Users become more passive the longer they are on a social network, which means that brands need to find ways to keep their fans active and engaged
Like it or not, frictionless sharing is here to stay. While unpopular with many, frictionless sharing has been ushered in by Facebook and is used by Spotify and others. A backlash has already began, but Beyond argues that this will pass and frictionless sharing will soon evolve to become commonplace and more widely accepted
The Google+ Circles model is likely to catch on. It needs to be simplified for users, but segmenting your social networks into specific friend groups to selectively share content may prove to have legs
Discount, discount, discount. Consumers will always want discounts and giveaways, and brands that utilize these marketing tools will spur users to continue to share their content
What we’re prepared to share will evolve. The most common events that people share now are status updates about life achievements, but over time this will likely evolve to include personal milestones sent via frictionless sharing, if this can be made easier
The reasons why we share will remain the same. The top three reasons for sharing are to inform friends, express a point of view or to say something funny. These elements have been the bedrock of how we have always expressed ourselves to others, and this likely will not change
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