YouTube is roping in Hollywood producers, directors, and filmmakers, to create original content, and reach out to the new generation of users that rely more on smartphones than on traditional TV for their daily dose of entertainment.
According to the recent reports, the online video giant is aiming to create 25 hours of programming per day, and 96 additional YouTube channels, with the help of some of the top names in the TV industry, spending a seed amount of $100 million on the project.
You Tube has managed to entice some of TV’s biggest stars, including “Fast Five” director Justin Lin, “CSI” creator Anthony Zuiker, and Nancy Tellem, the former president of CBS entertainment. It is betting that a stream of well-funded, quality videos would attract more revenue from advertisers, bring in more viewers and bolster its Google’s fledgling Web-connected-TV platform, Google TV.
“This was really about galvanizing the ecosystem at large. We see the portfolio (of funded channels) really representing the best of TV meeting the best of the Web,” says Alex Carloss, global head of original programming for YouTube.
Preparing its video platform for the new content, YouTube also revamped its site last year, to make it look more like a TV. The redesign puts the focus on YouTube channels instead of individual videos. Users can create their own channel, post their own videos, and monetize them with pre-video ads.
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